Smart capture marketing cloud

18.10.2021 2 Comments

smart capture marketing cloud

Awesome Screen Recorder & Video Editor, Full page screen capture Cloud Screen recorder 2 in 1 4️⃣ Screenshot / Screen capture & Screen. Download Salesforce Marketing Cloud and enjoy it on your iPhone, iPad, Salesforce Marketing Cloud Mobile App is a brand new way to. Join us as we walk you through our unique document capture and data extraction solution. Complete with real world case studies.

: Smart capture marketing cloud

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Smart Capture - Salesforce Marketing Cloud - Tutorial

Smart Capture - Salesforce Marketing Cloud - Tutorial

For suggestions, I can be reached at [email protected] .

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Webform 2.0 Demo - Form Builder For Marketing Cloud

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Capture location through smart capture or form on custom cloud pages in salesforce marketing cloud

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Salesforce Landing Page Builder

In this article, We will try to understand Custom preference center and also compare it with the Profile Center/Subscription Center to get an overall understanding. Custom Preference Center provides the ability to have both Profile and Subscription information in one page. We can customize the preference center page with desired options that will allow Subscribers to opt-in/opt-out and also provide additional option to Unsubscribe from all the emails. If you are using a Marketing cloud connect then by default we will have to use Custom preference Center.

Ideas to use Preference Center:
1. You want to provide few options to your Subscribers(Customers/Prospects/etc) such as asking them if they are interested in Getting Emails about birthday Coupons, Networking Events and Promotional Events.
2. You could also ask customers to opt-in or opt-out into Newsletter, Feedback emails, Conferences, and Events. Since this is a cloud page you could retrieve the preferences from Data extension/Sales cloud and display the subscriber preferences.

You could build custom preference center by using Smart Capture form if you are using Lists. If you are using Data Extensions or Marketing cloud connect then you could use Cloud pages/AmpScript to capture the Subscriber preferences and Update Data Extensions/Sales Cloud /Service Cloud.

Considerations for using Preference Center vs Profile/Subscription Center:

Источник: https://sfdclightning.com/custom-preference-center-in-marketing-cloud/

Screenshots

    Description

    Salesforce Marketing Cloud Mobile App is a brand new way to manage Marketing Cloud from anywhere. With the power to run your marketing from your phone or iPad, you can now track performance across multiple brands, take action and collaborate with your team.

    • View past or future scheduled messages in your calendar
    • Track performance for Email, Journey Builder, Automation Studio, and Campaigns
    • Take actions such as pause, cancel and resume for Email and Automations
    • Share your results through email and text

    Version 1.28.1

    Updates to app security and trust.
    Fixed a crash on the Calendar tab for some users.

    Ratings and Reviews

    No support for Single Sign On

    I work for a large institution that uses Single Sign On, and this app doesn’t allow for that login. Would totally help my workflow if I could use the app.

    No SSO

    I too cannot use this app because it does not support Single sign on. And my organization requires it.

    The developer, salesforce.com, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

    No Details Provided

    The developer will be required to provide privacy details when they submit their next app update.

    Information

    Seller
    salesforce.com

    Size
    100.1 MB

    Category
    Business

    Compatibility
    iPhone
    Requires iOS 11.0 or later.
    iPad
    Requires iPadOS 11.0 or later.
    iPod touch
    Requires iOS 11.0 or later.
    Languages

    English, French, German, Japanese, Spanish

    Age Rating
    4+ smart capture marketing cloud

    Copyright
    © 2019 Salesforce Inc.

    Price
    Free

    Supports

    • Family Sharing

      With Family Sharing set up, up to six family members can use this app.

    More By This Developer

    You Might Also Like

    Источник: https://apps.apple.com/us/app/salesforce-marketing-cloud/id1080344623

    4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

    Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP). 

    To understand what makes Salesforce Marketing Cloud so different from other marketing automation platforms, you’ll need to put yourself in the shoes of your customer. Since inception, Marketing Cloud’s technology has evolved, but with a consistent focus on the customer experience. 

    Salesforce Marketing Cloud has taught us that communicating with your customers is meaningless if you’re not connecting with your customers. SFMC smart capture marketing cloud you to do just that – it brings Marketing, Sales, and Service together in a beautifully orchestrated stream of communications, data sharing and machine learning. The visibility of marketing to sales & service teams delivers a better customer experience by chauffeuring the customer through the journey with personalized service and meaningful communications each step of the way. 

    If you’re looking to make your customer experience a more 1-to-1 personalized experience, we’re going to address the 4 questions below and how Salesforce Marketing Cloud helps you win with customers. 

    1. Why does the history of Salesforce Marketing Cloud matter? 
    2. What makes Salesforce Marketing Cloud Journey Builder different? 
    3. What role does data and AI play in Salesforce Marketing Cloud? 
    4. What is the difference between a Builder and a Studio in Salesforce Marketing Cloud?

    Why does the history of Salesforce Marketing Cloud matter? 

    Salesforce Marketing Cloud is an accumulation of multiple platforms that Salesforce purchased to accelerate the development of customer centric technology and capabilities. Here is a timeline that outlines some of those legacy platforms.  

    • 2000 – ExactTarget is founded. This is a B2C email service provider capable of sending emails on a large scale. 
    • 2009 – ExactTarget acquires London-based company Keymail Marketing to spearhead new international division. 
    • 2010 – ExactTarget user interface is re-done, and the Interactive Marketing Hub interface is born. 
    • 2012 – ExactTarget acquires Pardot, enabling a solution for B2B marketers. Pardot enables nurturing and lead management capabilities. 
    • 2012 – ExactTarget acquires iGoDigital – the technology backbone of their Predictive Intelligence offerings. 
    • 2013 – Salesforce Acquires ExactTarget and renames platform to Salesforce Marketing Cloud. 
    • 2014 – Social Studio is launched, combining two Salesforce powerhouse social enterprise acquisitions, Buddy Media & Radian6, into a single interface.  
    • 2015 – Marketing Cloud is enhanced with real-time seamless integration to other Salesforce clouds within Journey Builder. 
    • 2016 – Advertising Studio is launched, also comprised of technology obtained through the 2012 acquisition of Buddy Media. 
    • 2017 – Google Analytics 360 partnership with Salesforce is announced, enabling new customer metrics surrounding website usage and eCommerce values. 
    • 2018 – Salesforce acquires Mulesoft, Datorama, and Rebel, opening new doors for data accessibility (via Mulesoft’s hundreds of pre-built cloud connectors), AI-powered marketing, and new levels of email interactivity innovation. 

     By understanding the evolution of SFMC, you will have a greater understanding of where the platform comes from and why it’s able to do what it does.  

    The most recent acquisitions and partnerships show an increased focus on customer data because digital marketers today require deep insights into their customer’s behaviors and interests in order to tailor a better customer journey.  

     

    What makes SFMC Journey Builder different? 

    At the center of Salesforce Marketing Cloud is the tool that makes all of this possible and the platform’s biggest differentiating tool – Journey Builder. The power & magic of Journey Builder is the drag-and-drop visual representation that empowers the everyday marketer to create true 1:1 multichannel campaigns tailored by profiles, behaviors, engagement, and even predictive pathways with ease. It creates unlimited possibilities for companies of any size.   

    The most notable feature in Journey Builder that’s overlooked by most markets is the simplicity of bringing AI into your marketing campaigns.  

    As marketing evolves, this is essential to optimizing your engagement and getting the most out of your efforts. For example, say you’ve put in countless hours into creating your nurture campaign, which is fully loaded with personalization and your creative is on Actual File Folders Activation key. Now it’s time to schedule your send, and you’re left to decide… What day/time should I start this to run so that we’ll get the most reward from all of this hard work?  

    The truth is, there’s never a perfect time that works for a mass blast. Machine learning lets you put Einstein (SFMC AI Widget in Journey Builder) in charge of that schedule. You see, he’s been paying attention to when the customers in your list have been opening your emails, so he can make sure that your emails are received at the optimal time. He’s pretty smart. 

    It may sound unimpactful that SFMC enables 1:1 marketing at scale (don’t they all?). But in reality, the difficulty implementing individual personalization is still a huge problem for marketers today. A recent survey indicated that 98% of marketers agree it’s what works, smart capture marketing cloud only 16% are satisfied with the personalization they have in place, and only 25% are personalizing emails on an individual level.

     

    What role does data and AI play in Salesforce Marketing Cloud? 

    It’s no secret that in order to drive customer engagement, marketers need to be obsessed with data. You need to become more data-focused – more data-driven. Become more familiar with your data architecture. You need to know this anyway to be able to create data-driven activities, but you can also use the data to make strategic decisions…if you understand it, which will allow you to make decisions and strategies that hit at the right time. 

    Salesforce Marketing Cloud has given us a lot to look forward to and invest in. The recent acquisitions in 2018 show that SFMC is going to make data from outside platforms more easily accessible and build up artificial intelligence. 

    Data is all over the place, so marketers usually rely on IT or data resources to compile. This is a manual and time-consuming process. The biggest limiting factor of implementing the deeper personalization that marketers desire is the inability to draw insights from disjointed, disparate, and incomplete data sets. SFMC is now focusing on bringing all of that data into one place (lightening the load on IT) and delivering insights straight to the marketer through AI (no data analyst required).  

    Bob Stutz, CEO of Marketing Cloud, explains the vision of SFMC as they continue to expand on AI capabilities in their platform: “Relevance is the currency of the digital economy, so it’s no longer just enough to deliver personalized customer experiences — those experiences need to download 3d max smarter, faster, and in the right context. Artificial intelligence (AI) powered by machine learning will be crucial in delivering these next-gen personalized experiences for customers, and as the conductor of the customer experience, marketers need to embrace this in order to succeed.” 

    In fact, you can leverage the data and AI within Salesforce Marketing Cloud’s Journey Builder to build unique customer experiences that are 90% automated.!

    The days of attribute-driven segmentation are smart capture marketing cloud, customers want more personalized experiences and as marketers, we need to be able to deliver that. The data and AI functionalities within Salesforce Marketing Cloud allow you to start marketing based on behavior and intent, creating unique customer journeys at scale that should drive increased engagement rates and higher ROI returns. 

     

    What is the difference between a Builder and a Studio in Salesforce Marketing Cloud? 

    As a user of Salesforce Marketing Cloud, you should know there are many ways to accomplish similar tasks. While this can seem overwhelming initially and to the complexity of SFMC, it can also work to your advantage. For example, both Automation Studio and Journey builder will allow you to create email sequences but in very different ways, with different use-cases. 

    First, let’s review the six builders and seven studios that comprise Salesforce Marketing Cloud: 

    Builders

    • Journey Builder: Build 1-to-1 customer journeys across all channels and departments. 
    • Content Builder: Design templates, create emails, save re-usable dynamic content blocks & manage your linked asset library.
    • Audience Builder: Create audience segments with ease using a drag-and-drop tool that can filter data across subscriber attributes, engagement & predictive insights. 
    • Personalization Builder: Uses AI to show personalized products, content or offers to customers based on past interactions. 
    • Analytics Builder: Gain deeper insights into the behaviors and interests of your contacts across channels, and take a peek in the crystal ball through Einstein Engagement Reporting. 
    • Contact Builder: Manage, consolidate, organize, and link data smart capture marketing cloud all Marketing Cloud apps and external sources. 

    Studios

    • Mobile Studio: Create personalize mobile interactions such as SMS, MMS, MobilePush & mobile smart capture marketing cloud apps.
    • Social Studio: Listen, publish, and engage with your customers across social media channels, and create social-driven processes across your teams.
    • Advertising Studio: Target 1-to-1 advertising using your CRM data to acquire and re-engage customers. 
    • Web Studio: Create landing pages, microsites & smart capture forms through a drag-and-drop user experience.
    • Interaction Studio: Visualize, track, and manage real-time customer experiences — driving valuable engagement at the right moment, just the way your audience prefers. 

     

    Now, let’s return to our example of Journey Builder vs Automation Studio. We covered Journey Builder in greater detail above, the key advantage here is the ability to create personalized customer journeys across multiple channels. Automation Studio on the other hand, is intended for automating robust customized batch campaigns. Need the best of both worlds? No problem. Automation Studio can handle your batch audience updates and upon completion send those contacts right into Journey Builder for their 1:1 nurture.   

    Having multiple ways to accomplish similar tasks across all of the Builders and Studios benefits you as a marketer by ensuring that whatever tactic you are trying to implement, there is a tool in the toolbox to accomplish it. This amount of flexibility provides the opportunity to create nearly any unique customer experience you want. 

    The underlying theme

    Salesforce Marketing Cloud has customer experience at the forefront of its evolution … both to marketers as an SFMC customer and the customers we are trying to reach.  

    Want to make sure you’re getting the most out of your instance? Try our SFMC consulting services!

    Источник: https://www.pedowitzgroup.com/4-simple-reasons-salesforce-marketing-cloud-helps-you-win-with-customers/

    OpenText Empowers Companies to Be Digital at OpenText World

    New Delhi, India – November 17, 2021 – OpenText is launching its most expansive product release yet at OpenText World, which gets started this morning. Cloud Editions 21.4 (CE 21.4) introduces new integrations, applications, and products to help customers adapt to modern work, navigate global supply chains, connect with customers, protect information and optimize developer experiences.

    “The best-run organizations will be defined by their ability to drive technology-led transformations,” said Mark J. Barrenechea, OpenText CEO & CTO. “With Cloud Editions 21.4 we are delivering more powerful applications and deeper integrations with leading business applications so customers can unify, govern and leverage information to drive these transformations.”

    Barrenechea will reveal the release later this morning during his opening keynote at OpenText World. The keynote will focus on the importance of being digital, highlighting how OpenText helps customers like L’Oreal, the Academy of Motion Pictures and Penta-Ocean Construction adapt.

    “By leveraging the cloud, we have enabled our business to grow in new ways, creating a modern work environment for employees, customers, and partners,” said Joselito Fong, International Civil Engineering Divisions Group, Penta-Ocean Construction Co, LTD. “OpenText Cloud Editions accelerate our digital initiatives, providing us with tools, services, and insights to increase agility, fuel business innovation, and drive growth.”

    Barrenechea will also highlight the key innovations in CE 21.4 that address friction in modern work and global supply chains. This includes Core Content integrations with Salesforce to improve sales and support productivity and compliance, as well as integrations with Microsoft Teams to connect the collaborative capabilities of Teams to content-centric business processes. A new offering for Business Network Managed Services addresses the explosion of new digital businesses and the need to quickly connect to trading partners.

    Here are the highlights from each Cloud in CE 21.4:

    OpenText Content Cloud

    The Content Cloud provides the tools necessary to support a distributed workforce, connecting information from across the enterprise with the people and systems that need it, while integrating seamlessly into the business applications employees use every day.

    Beyond integration with Salesforce and Microsoft 365, OpenText Core Content can leverage Core Case Management to model and coordinate complex business processes. In addition, OpenText Documentum users can now benefit from integration with the Salesforce Sales and Service Cloud, Intelligent Capture has added next-generation Information Extraction Engine (IEE) machine learning and there have been important updates to Magellan Risk Guard, eSignature, and eDiscovery products. Please read our blog for further details on the new innovations.

     

    OpenText Business Network Cloud

    By integrating systems, people, and things, the Business Network Cloud digitizes supply chains and helps businesses seamlessly exchange information with trading partners.

    CE 21.4 brings new pre-packaged, self-service capabilities, empowering companies of any size to integrate with trading partners around the world and providing best-in-class integration, analytics, and compliance services. In addition, expanded capabilities in OpenText Active Applications enable increased compliance and integration with external vendors and data sources, and a redesigned user experience in the OpenText™ IoT Platform optimizes efficiency in collecting insights and management of IoT devices. Explore the latest Business Network Cloud innovations in our blog.

     

    OpenText Experience Cloud

    Companies can power modern customer experiences with intelligent content authoring and media production capabilities across the entire customer journey with the Experience Cloud.

    CE 21.4 provides enhanced targeting and dynamic personalization of customer experiences and communications through integration between the OpenText™ Experience CDP customer data platform, OpenText Exstream, OpenText TeamSite, and the Google Marketing Platform. OpenText™ Media Management makes content authors more productive by recommending media assets for targeted placement in communications and sites. Exstream also features a high-volume email integration with OpenText™ Notifications smart capture marketing cloud deliver improved and expanded multichannel outreach. Read our blog to find out more about the Experience Cloud updates.

     

    OpenText Security and Protection Cloud

    The Security and Protection Cloud delivers cyber resilience by protecting and securing data to withstand and quickly recover from cyberattacks and accidental data loss.

    In CE 21.4, we are announcing OpenText Digital Evidence Center, a cloud-based solution that helps law enforcement agencies close cases faster by centralizing the collection, analysis, and storage of rich media and digital evidence.

    In addition, BrightCloud Threat Intelligence Service now covers more than 1,000 applications, enabling partners to enforce cloud application policies by classifying their purpose and controlling access based on application group, name, and the specific action being performed. The solution also provides reputation scores to help assess data risk and compliance for cloud applications. Details on further updates, including improvements to OpenText Endpoint Investigator and OpenText EnCase Forensic, are available in our Security and Protection Cloud blog.

     

    OpenText Developer Cloud

    Developers can build, customize and integrate applications faster and smarter using a collection of Information Management API services in the Developer Cloud.

    With CE 21.4 Developer Cloud API services are generally available for trial and purchase in North America, with a consumption-based pricing model providing developers with the flexibility to only pay for what they use. In addition, a redesigned developer website provides improved usability, with access to OpenText product APIs and new Developer Cloud services on a single website. Read all the updated details in our Developer Cloud blog.

     

    Источник: https://news.how2shout.com/opentext-empowers-companies-to-be-digital-at-opentext-world/
    smart capture marketing cloud

    youtube video

    Web Studio \u0026 Content Builder - Create a Landing Page with CloudPages

    Smart capture marketing cloud -

    Smart Capture - Salesforce Marketing Cloud - Tutorial

    Smart Capture - Salesforce Marketing Cloud - Tutorial

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    4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

    Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP). 

    To understand what makes Salesforce Marketing Cloud so different from other marketing automation platforms, you’ll need to put yourself in the shoes of your customer. Since inception, Marketing Cloud’s technology has evolved, but with a consistent focus on the customer experience. 

    Salesforce Marketing Cloud has taught us that communicating with your customers is meaningless if you’re not connecting with your customers. SFMC allows you to do just that – it brings Marketing, Sales, and Service together in a beautifully orchestrated stream of communications, data sharing and machine learning. The visibility of marketing to sales & service teams delivers a better customer experience by chauffeuring the customer through the journey with personalized service and meaningful communications each step of the way. 

    If you’re looking to make your customer experience a more 1-to-1 personalized experience, we’re going to address the 4 questions below and how Salesforce Marketing Cloud helps you win with customers. 

    1. Why does the history of Salesforce Marketing Cloud matter? 
    2. What makes Salesforce Marketing Cloud Journey Builder different? 
    3. What role does data and AI play in Salesforce Marketing Cloud? 
    4. What is the difference between a Builder and a Studio in Salesforce Marketing Cloud?

    Why does the history of Salesforce Marketing Cloud matter? 

    Salesforce Marketing Cloud is an accumulation of multiple platforms that Salesforce purchased to accelerate the development of customer centric technology and capabilities. Here is a timeline that outlines some of those legacy platforms.  

    • 2000 – ExactTarget is founded. This is a B2C email service provider capable of sending emails on a large scale. 
    • 2009 – ExactTarget acquires London-based company Keymail Marketing to spearhead new international division. 
    • 2010 – ExactTarget user interface is re-done, and the Interactive Marketing Hub interface is born. 
    • 2012 – ExactTarget acquires Pardot, enabling a solution for B2B marketers. Pardot enables nurturing and lead management capabilities. 
    • 2012 – ExactTarget acquires iGoDigital – the technology backbone of their Predictive Intelligence offerings. 
    • 2013 – Salesforce Acquires ExactTarget and renames platform to Salesforce Marketing Cloud. 
    • 2014 – Social Studio is launched, combining two Salesforce powerhouse social enterprise acquisitions, Buddy Media & Radian6, into a single interface.  
    • 2015 – Marketing Cloud is enhanced with real-time seamless integration to other Salesforce clouds within Journey Builder. 
    • 2016 – Advertising Studio is launched, also comprised of technology obtained through the 2012 acquisition of Buddy Media. 
    • 2017 – Google Analytics 360 partnership with Salesforce is announced, enabling new customer metrics surrounding website usage and eCommerce values. 
    • 2018 – Salesforce acquires Mulesoft, Datorama, and Rebel, opening new doors for data accessibility (via Mulesoft’s hundreds of pre-built cloud connectors), AI-powered marketing, and new levels of email interactivity innovation. 

     By understanding the evolution of SFMC, you will have a greater understanding of where the platform comes from and why it’s able to do what it does.  

    The most recent acquisitions and partnerships show an increased focus on customer data because digital marketers today require deep insights into their customer’s behaviors and interests in order to tailor a better customer journey.  

     

    What makes SFMC Journey Builder different? 

    At the center of Salesforce Marketing Cloud is the tool that makes all of this possible and the platform’s biggest differentiating tool – Journey Builder. The power & magic of Journey Builder is the drag-and-drop visual representation that empowers the everyday marketer to create true 1:1 multichannel campaigns tailored by profiles, behaviors, engagement, and even predictive pathways with ease. It creates unlimited possibilities for companies of any size.   

    The most notable feature in Journey Builder that’s overlooked by most markets is the simplicity of bringing AI into your marketing campaigns.  

    As marketing evolves, this is essential to optimizing your engagement and getting the most out of your efforts. For example, say you’ve put in countless hours into creating your nurture campaign, which is fully loaded with personalization and your creative is on point. Now it’s time to schedule your send, and you’re left to decide… What day/time should I start this to run so that we’ll get the most reward from all of this hard work?  

    The truth is, there’s never a perfect time that works for a mass blast. Machine learning lets you put Einstein (SFMC AI Widget in Journey Builder) in charge of that schedule. You see, he’s been paying attention to when the customers in your list have been opening your emails, so he can make sure that your emails are received at the optimal time. He’s pretty smart. 

    It may sound unimpactful that SFMC enables 1:1 marketing at scale (don’t they all?). But in reality, the difficulty implementing individual personalization is still a huge problem for marketers today. A recent survey indicated that 98% of marketers agree it’s what works, yet only 16% are satisfied with the personalization they have in place, and only 25% are personalizing emails on an individual level.

     

    What role does data and AI play in Salesforce Marketing Cloud? 

    It’s no secret that in order to drive customer engagement, marketers need to be obsessed with data. You need to become more data-focused – more data-driven. Become more familiar with your data architecture. You need to know this anyway to be able to create data-driven activities, but you can also use the data to make strategic decisions…if you understand it, which will allow you to make decisions and strategies that hit at the right time. 

    Salesforce Marketing Cloud has given us a lot to look forward to and invest in. The recent acquisitions in 2018 show that SFMC is going to make data from outside platforms more easily accessible and build up artificial intelligence. 

    Data is all over the place, so marketers usually rely on IT or data resources to compile. This is a manual and time-consuming process. The biggest limiting factor of implementing the deeper personalization that marketers desire is the inability to draw insights from disjointed, disparate, and incomplete data sets. SFMC is now focusing on bringing all of that data into one place (lightening the load on IT) and delivering insights straight to the marketer through AI (no data analyst required).  

    Bob Stutz, CEO of Marketing Cloud, explains the vision of SFMC as they continue to expand on AI capabilities in their platform: “Relevance is the currency of the digital economy, so it’s no longer just enough to deliver personalized customer experiences — those experiences need to be smarter, faster, and in the right context. Artificial intelligence (AI) powered by machine learning will be crucial in delivering these next-gen personalized experiences for customers, and as the conductor of the customer experience, marketers need to embrace this in order to succeed.” 

    In fact, you can leverage the data and AI within Salesforce Marketing Cloud’s Journey Builder to build unique customer experiences that are 90% automated.!

    The days of attribute-driven segmentation are over, customers want more personalized experiences and as marketers, we need to be able to deliver that. The data and AI functionalities within Salesforce Marketing Cloud allow you to start marketing based on behavior and intent, creating unique customer journeys at scale that should drive increased engagement rates and higher ROI returns. 

     

    What is the difference between a Builder and a Studio in Salesforce Marketing Cloud? 

    As a user of Salesforce Marketing Cloud, you should know there are many ways to accomplish similar tasks. While this can seem overwhelming initially and to the complexity of SFMC, it can also work to your advantage. For example, both Automation Studio and Journey builder will allow you to create email sequences but in very different ways, with different use-cases. 

    First, let’s review the six builders and seven studios that comprise Salesforce Marketing Cloud: 

    Builders

    • Journey Builder: Build 1-to-1 customer journeys across all channels and departments. 
    • Content Builder: Design templates, create emails, save re-usable dynamic content blocks & manage your linked asset library.
    • Audience Builder: Create audience segments with ease using a drag-and-drop tool that can filter data across subscriber attributes, engagement & predictive insights. 
    • Personalization Builder: Uses AI to show personalized products, content or offers to customers based on past interactions. 
    • Analytics Builder: Gain deeper insights into the behaviors and interests of your contacts across channels, and take a peek in the crystal ball through Einstein Engagement Reporting. 
    • Contact Builder: Manage, consolidate, organize, and link data from all Marketing Cloud apps and external sources. 

    Studios

    • Mobile Studio: Create personalize mobile interactions such as SMS, MMS, MobilePush & mobile messaging apps.
    • Social Studio: Listen, publish, and engage with your customers across social media channels, and create social-driven processes across your teams.
    • Advertising Studio: Target 1-to-1 advertising using your CRM data to acquire and re-engage customers. 
    • Web Studio: Create landing pages, microsites & smart capture forms through a drag-and-drop user experience.
    • Interaction Studio: Visualize, track, and manage real-time customer experiences — driving valuable engagement at the right moment, just the way your audience prefers. 

     

    Now, let’s return to our example of Journey Builder vs Automation Studio. We covered Journey Builder in greater detail above, the key advantage here is the ability to create personalized customer journeys across multiple channels. Automation Studio on the other hand, is intended for automating robust customized batch campaigns. Need the best of both worlds? No problem. Automation Studio can handle your batch audience updates and upon completion send those contacts right into Journey Builder for their 1:1 nurture.   

    Having multiple ways to accomplish similar tasks across all of the Builders and Studios benefits you as a marketer by ensuring that whatever tactic you are trying to implement, there is a tool in the toolbox to accomplish it. This amount of flexibility provides the opportunity to create nearly any unique customer experience you want. 

    The underlying theme

    Salesforce Marketing Cloud has customer experience at the forefront of its evolution … both to marketers as an SFMC customer and the customers we are trying to reach.  

    Want to make sure you’re getting the most out of your instance? Try our SFMC consulting services!

    Источник: https://www.pedowitzgroup.com/4-simple-reasons-salesforce-marketing-cloud-helps-you-win-with-customers/

    In this article, We will try to understand Custom preference center and also compare it with the Profile Center/Subscription Center to get an overall understanding. Custom Preference Center provides the ability to have both Profile and Subscription information in one page. We can customize the preference center page with desired options that will allow Subscribers to opt-in/opt-out and also provide additional option to Unsubscribe from all the emails. If you are using a Marketing cloud connect then by default we will have to use Custom preference Center.

    Ideas to use Preference Center:
    1. You want to provide few options to your Subscribers(Customers/Prospects/etc) such as asking them if they are interested in Getting Emails about birthday Coupons, Networking Events and Promotional Events.
    2. You could also ask customers to opt-in or opt-out into Newsletter, Feedback emails, Conferences, and Events. Since this is a cloud page you could retrieve the preferences from Data extension/Sales cloud and display the subscriber preferences.

    You could build custom preference center by using Smart Capture form if you are using Lists. If you are using Data Extensions or Marketing cloud connect then you could use Cloud pages/AmpScript to capture the Subscriber preferences and Update Data Extensions/Sales Cloud /Service Cloud.

    Considerations for using Preference Center vs Profile/Subscription Center:

    Источник: https://sfdclightning.com/custom-preference-center-in-marketing-cloud/

    Trying to help the client's designer with a CSS-related problem she's having with input fields in a Smart capture form (in Cloud Pages).

    The problem is that Firefox treats padding differently than does Chrome with input fields. In Chrome, if you add 20px padding top and bottom, the line height is respected and the field's overall height is increased to accommodate the padding.

    In Firefox, if you have a font size of 1.5em and a line height of 1.5em, but add top and bottom padding of 1em, the line height is effectively eliminated and text will not display.

    The trick would seem to be to increase the field's height, but the f.css file that contains some default Fuel UX CSS style for forms and is overriding the custom CSS on the Smart Capture form. f.css is located here:

    https://xx.sx.exacttarget.com/cloudpages/css/f.css

    The style overriding height is this:

    Is there a way to edit the f.css file or override it?

    • Just wondering if you ever were able to solve this? Matt

    • The designer and I tried several changes and what ultimately worked was using "height: auto" and adding "!important" to the end of the line, like this: `height: auto !important;` Karl Barndt


    Source: https://salesforce.stackexchange.com//questions/146488

    Источник: https://qa.emptyq.net/q?id=d78db167-ea6a-4641-bd3c-0b4738eb4094
    Custom Landing Pages for Salesforce Marketing Cloud by Digioh

    Learn how to build personalized landing pages for Salesforce Marketing Cloud (ExactTarget). With Digioh's drag-and-drop editor, ...

    Salesforce: Marketing cloud - Journey Builder - Smart capture entry (2 Solutions!!)

    Salesforce: Marketing cloud - Journey Builder - Smart capture entry Helpful? Please support me on Patreon: ...

    Источник: http://emaildne.com/create-smart-capture-form-marketing-cloud

    OpenText Empowers Companies to Be Digital at OpenText World

    New Delhi, India – November 17, 2021 – OpenText is launching its most expansive product release yet at OpenText World, which gets started this morning. Cloud Editions 21.4 (CE 21.4) introduces new integrations, applications, and products to help customers adapt to modern work, navigate global supply chains, connect with customers, protect information and optimize developer experiences.

    “The best-run organizations will be defined by their ability to drive technology-led transformations,” said Mark J. Barrenechea, OpenText CEO & CTO. “With Cloud Editions 21.4 we are delivering more powerful applications and deeper integrations with leading business applications so customers can unify, govern and leverage information to drive these transformations.”

    Barrenechea will reveal the release later this morning during his opening keynote at OpenText World. The keynote will focus on the importance of being digital, highlighting how OpenText helps customers like L’Oreal, the Academy of Motion Pictures and Penta-Ocean Construction adapt.

    “By leveraging the cloud, we have enabled our business to grow in new ways, creating a modern work environment for employees, customers, and partners,” said Joselito Fong, International Civil Engineering Divisions Group, Penta-Ocean Construction Co, LTD. “OpenText Cloud Editions accelerate our digital initiatives, providing us with tools, services, and insights to increase agility, fuel business innovation, and drive growth.”

    Barrenechea will also highlight the key innovations in CE 21.4 that address friction in modern work and global supply chains. This includes Core Content integrations with Salesforce to improve sales and support productivity and compliance, as well as integrations with Microsoft Teams to connect the collaborative capabilities of Teams to content-centric business processes. A new offering for Business Network Managed Services addresses the explosion of new digital businesses and the need to quickly connect to trading partners.

    Here are the highlights from each Cloud in CE 21.4:

    OpenText Content Cloud

    The Content Cloud provides the tools necessary to support a distributed workforce, connecting information from across the enterprise with the people and systems that need it, while integrating seamlessly into the business applications employees use every day.

    Beyond integration with Salesforce and Microsoft 365, OpenText Core Content can leverage Core Case Management to model and coordinate complex business processes. In addition, OpenText Documentum users can now benefit from integration with the Salesforce Sales and Service Cloud, Intelligent Capture has added next-generation Information Extraction Engine (IEE) machine learning and there have been important updates to Magellan Risk Guard, eSignature, and eDiscovery products. Please read our blog for further details on the new innovations.

     

    OpenText Business Network Cloud

    By integrating systems, people, and things, the Business Network Cloud digitizes supply chains and helps businesses seamlessly exchange information with trading partners.

    CE 21.4 brings new pre-packaged, self-service capabilities, empowering companies of any size to integrate with trading partners around the world and providing best-in-class integration, analytics, and compliance services. In addition, expanded capabilities in OpenText Active Applications enable increased compliance and integration with external vendors and data sources, and a redesigned user experience in the OpenText™ IoT Platform optimizes efficiency in collecting insights and management of IoT devices. Explore the latest Business Network Cloud innovations in our blog.

     

    OpenText Experience Cloud

    Companies can power modern customer experiences with intelligent content authoring and media production capabilities across the entire customer journey with the Experience Cloud.

    CE 21.4 provides enhanced targeting and dynamic personalization of customer experiences and communications through integration between the OpenText™ Experience CDP customer data platform, OpenText Exstream, OpenText TeamSite, and the Google Marketing Platform. OpenText™ Media Management makes content authors more productive by recommending media assets for targeted placement in communications and sites. Exstream also features a high-volume email integration with OpenText™ Notifications to deliver improved and expanded multichannel outreach. Read our blog to find out more about the Experience Cloud updates.

     

    OpenText Security and Protection Cloud

    The Security and Protection Cloud delivers cyber resilience by protecting and securing data to withstand and quickly recover from cyberattacks and accidental data loss.

    In CE 21.4, we are announcing OpenText Digital Evidence Center, a cloud-based solution that helps law enforcement agencies close cases faster by centralizing the collection, analysis, and storage of rich media and digital evidence.

    In addition, BrightCloud Threat Intelligence Service now covers more than 1,000 applications, enabling partners to enforce cloud application policies by classifying their purpose and controlling access based on application group, name, and the specific action being performed. The solution also provides reputation scores to help assess data risk and compliance for cloud applications. Details on further updates, including improvements to OpenText Endpoint Investigator and OpenText EnCase Forensic, are available in our Security and Protection Cloud blog.

     

    OpenText Developer Cloud

    Developers can build, customize and integrate applications faster and smarter using a collection of Information Management API services in the Developer Cloud.

    With CE 21.4 Developer Cloud API services are generally available for trial and purchase in North America, with a consumption-based pricing model providing developers with the flexibility to only pay for what they use. In addition, a redesigned developer website provides improved usability, with access to OpenText product APIs and new Developer Cloud services on a single website. Read all the updated details in our Developer Cloud blog.

     

    Источник: https://news.how2shout.com/opentext-empowers-companies-to-be-digital-at-opentext-world/

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